Principles for Ethical Business to Customer Conduct

Principle I:

 Truthful and Accurate Communications. Online advertisers should not engage in deceptive or misleading practices with regard to any aspect of electronic commerce, including advertising, marketing, or in their use of technology.

Principle II: Disclosure.Online merchants should disclose to their customers and prospective customers information about the business, the goods or services available for purchase online, and the transaction itself.

Principle III: Information Practices and Security. Online advertisers should adopt information practices that treat customers’ personal information with care. They should post and adhere to a privacy policy based on fair information principles, take appropriate measures to provide adequate security, and respect customers’ preferences regarding unsolicited email.

Principle IV: Customer Satisfaction.

Online merchants should seek to ensure their customers are satisfied by honoring their representations, answering questions, and resolving customer complaints and disputes in a timely and responsive manner.

Principle V: Protecting Children.

If online advertisers target children under the age of 13, they should take special care to protect them by recognizing children’s developing cognitive abilities.

Principle I. Truthful and Accurate Communications.

Online advertisers should not engage in deceptive or misleading trade practices with regard to any aspect of electronic commerce, including advertising, marketing, or in their use of technology.  Online advertisers should adhere to the Better Business Bureau’s Code of Advertising. Online advertisers should engage in truthful advertising. They should not make deceptive or misleading representations or omissions of material facts.